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2022: Google Search Console’s rich results report could now show you more warnings for event structured data markup if the event is missing a location.
2022: Plus, you could now “see your conversions from free product listings by connecting your Merchant Center and Google Analytics property.”
2022: The new reporting dashboard was aimed at streamlining workflows by making reports easier to customize and access.
2022: Product tagging would make it easy for people to discover and buy your products via Instagram Shopping.
2021: Study found that on desktop, 46.5% of searches were zero-click, compared to 77.2% on mobile devices.
2021: Other topics discussed: Google My Business, Google Shopping, passage ranking and more.
2019: Related: SEOs frustrated by Google’s belated pagination announcement
2019: Personalized recommendations and universal checkout were front and center in the update.
2018: Advertisers could compare old ad variations in the new AdWords interface.
2017: The program opened in US and Brazil. The expansion was a sign Google no longer saw it as just an experiment.
2016: 2013 was the high-water mark for desktop search.
2013: Google announced three improvements to the Google Webmaster Tools verification system.
2013: Starting in April, AdWords ads with phone numbers in the text would be disapproved.
2013: Despite the ads, which were clever and cute, they didn’t seem to help uptake on iOS.
2013: Microsoft shared video of what was a confidential, employee-only demonstration of new voice search capabilities in its Bing app for Windows Phones.
2013: The latest images showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more.
2012: The new interface was built to run display campaigns and enable advertisers to bid, target and optimize display campaigns in one place.
2011: A search for their name in Google once again returns them at the top result.
2011: How we went from the New York Times seeming to single out visitors from Google with a “5 free visit per day” policy to supposedly all search engines being limited in such a way.
2011: Google was moving to comply with an industry initiative from the Self-Regulatory Program for Online Behavioral Advertising.
2011: Use of Call Metrics helped one client increase response rates by almost 30% and conversions by nearly 20%.
2011: DoubleClick unveiling DoubleClick for Search version 3, only the third major update in the campaign management tool’s five-year history.
2011: A report matched 6,000 Google employees and 16,000 Microsoft employees email addresses with grocery purchase behavior in partnership with a loyalty card aggregator to determine differences.
2011: Judge found that the proposed settlement terms were not “fair, adequate, and reasonable.”
2011: “A whopping 40% of consumers across our survey suggested their next handset would be an Android phone vs only 17.9% going for iPhone.”
2010: Rather than the expected “pullout” from China, Google hoped to continue operating within the country.
2010: Including private search option as well as search history options, and more.
2010: Newly launched company wanted to make search retargeting available to potentially any publisher, ad network or ad exchange that wanted to buy the query data.
2009: Search advertising – the biggest form of online advertising – was all about misdirection? Really? (A rant.)
2007: Google added “related phrases” to the Google definitions feature.
2007: 12 to 15 percent of Yahoo’s search ad clicks were filtered out due to being fraud, invalid or for other reasons.
2007: Related: Yahoo Appoints New Click Quality Czar
2007: Microsoft appointed Satya Nade lla to head the newly formed Search and Ad Platform Group.
2007: News Corp. and NBC Universal planned to announce an online video site stocked with TV shows and movies, plus clips that users can modify and share with friends.
From Search Marketing Expo (SMX ) SEO Ranking factors panel: SMX West session recap
Grab More Attention With Google’s New Search Ads (SMX West 2010)
Past contributions from Search Engine Land’s Subject Matter Experts (SMEs) These columns are a snapshot in time and have not been updated since publishing, unless noted. Opinions expressed in these articles are those of the author and not necessarily Search Engine Land.
2022: 11 conspiracy theories about search, Google and Big Tech by Jon Clark
2019: How call tracking is becoming ‘conversational intelligence’ by Greg Sterling
2019: The rise (and further rise) of Google My Business spam by Jamie Pitman
2018: 5 easy but smart SEO wins to boost content and link-building efforts by Jeremy Knauff
2018: 8 types of negative reviews Google will remove by Joy Hawkins
2018: Giants collide: Google’s impending showdown with Amazon by Andreas Reiffen
2017: Google site search is on the way out. Now what? by Paul Shapiro
2017: 3 steps to overcoming site issues that impact performance by Jim Yu
2017: Are technical and content audits still relevant? by David Freeman
2016: Local marketing: What is the true local web? by Garrett French
2016: Evangelizing organic search success: 5 steps to elevate performance by Jim Yu
2016: Link building is a human endeavor by Andrew Dennis
2013: How To Determine Your Mobile & Geo Bid Multipliers For Enhanced Campaigns by Benjamin Vigneron
2012: What People Do Is The New SEO by Aaron Friedman
2011: Behind The Scenes At Yandex In Moscow by Andy Atkins-Krüger
2011: Indistinct Links & Link Building In Difficult Verticals by Ross Hudgens
2011: How To Find Hidden SEO Opportunities On Twitter by Kelsey Jones
2010: Why The “Location Wars” Spell Trouble – & Opportunity – For Local SEO by Andrew Shotland
2010: Internal Linking Tactics For Users & Search Engines by Adam Audette
2007: New Google Mobile Phone Search Patent Applications by Bill Slawski
2007: Destination Marketing: SEM Without Compromise by Stoney deGeyter
2007: President Jimmy Carter Speaks at Google’s Atlanta Office by Stacy Williams
< March 21 | Search Marketing History | March 23 >
The post This day in search marketing history: March 22 appeared first on Search Engine Land .
by Mar 21, 2023 | Uncategorized
Google is adding a new “ranking” section to the Google Search Status dashboard it launched last December . The new ranking section will include active and historical Google algorithm updates , so that you can see what changed with Google Search related to ranking, not just crawling, indexing or serving.
New dashboard. Here is what the new dashboard looks like, Google added a “ranking” section:
Here is what it looked like previously, with only crawling, indexing and serving:
Algorithm updates. Google will soon add the new ranking section, which “will show the active March 2023 core update, plus history up to 2020,” the company said on Twitter. This is not completed yet, as you do not see the March 2023 core update listed yet, but it will soon.
We’re working on unifying the ranking updates page with https://t.co/hQKAEilPD1 . Soon, the new “Ranking” section will show the active March 2023 core update, plus history up to 2020. We’ll update this tweet once we’re finished migrating.
— Google Search Central (@googlesearchc) March 21, 2023
Why we care. This is another way to see what ranking changes were released by Google. This is in addition to the current Google Search updates page and of course, our reporting here.
The post Google Search Status Dashboard to gain ranking update history appeared first on Search Engine Land .
by Mar 21, 2023 | Uncategorized
For F1 drivers like Lewis Hamilton and Max Verstappen, these racing lessons are second nature, but they don’t just apply to the tracks — they can also help to position you as a leader and accelerate your success as an entrepreneur.
by Mar 21, 2023 | Uncategorized
Career experts suggest that hybrid work has become the new workplace norm in 2023 and employees and their employers are embracing flexible work schedules. Despite seeing soaring popularity during the…
by Mar 21, 2023 | Uncategorized
While policymakers continue to debate over the next moves on concerns of strong economic data and the recent bank crisis, the stock market is expected to remain under pressure. Due…
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