Microsoft Bing will upgrade Bing Webmaster Tools to add reporting and tools around the new Bing Chat feature and a new index coverage report. This was announced by Fabrice Canel, Principal Product Manager at Microsoft Bing, this morning in a keynote given at PubCon Austin.

Bing Chat in Webmaster Tools. Bing Webmaster Tools should be adding Bing chat integration to allow publishers, content creators and site owners to see how much traffic the chat feature is sending their sites. It will be part of the Bing performance report and show impressions, clicks, click through rate and more.

Here is a photo of this report from Jennifer Slegg on Twitter:

Index coverage report. In addition, Fabrice also announced a new index coverage report coming to Bing Webmaster Tools. This report will show how your pages on your site are being indexed by Bing Search. If pages are being excluded or if pages are having issues being indexed.

Here is a photo of this report from Patrick Stox on Twitter:

Why we care. With all the concern, confusion and stress around these new chat AI features, having a report that shows how many people see our links, click on our links and visit our sites will be helpful to publishers, content creators and site owners. In addition, the new index coverage report can help site owners understand which pages are not being indexed, so they can work on improving indexing through IndexNow, sitemaps or other means.

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