There are plenty of niche-specific WordPress themes out there. You can easily find themes dedicated to specific topics like education, travel, and more if needed. But what if you want something a little more flexible? That’s where knowing and finding the best multipurpose WordPress themes come in.

You can use multipurpose themes across a vast array of verticals. That means you can invest in one single multipurpose theme and use it over a variety of personal or client projects.

But nowadays, everyone and their mother are calling their themes multipurpose. So how can you separate the wheat from the chaff? Easy – with this list of the best multipurpose WordPress themes.

What Makes the Best Multipurpose WordPress Themes?

While choosing what I think are the best multipurpose WordPress themes, I focused on a few critical criteria:

Sales/download numbers (when available): I view it as a positive when a theme is popular. It usually means a more vibrant community and indicates that the theme will continue to receive support and updates.
Reviews/star ratings (when available): Good ratings are always positive.
Adherence to modern design standards: that is, things like following responsive design principles, modern aesthetics, etc.
Ease of using it as a multipurpose theme: When multipurpose themes include templates or demo content, it is easier to use the theme across various niches. If a multipurpose theme takes lots of hacking to use, what’s the point?

The Best Multipurpose WordPress Themes

Now that you know what we considered while going through the different themes, let’s dig into the list!

1. Divi

Are you an Elegant Themes member? If so, you’ve already got access to a great multipurpose theme. It’s called Divi, and you might have already heard of it. Divi is flexible enough to create any website you throw at it. You’ll also get neat features like Divi Leads for A/B testing and the Divi Role Editor, which go far beyond what’s baked into most multipurpose themes. With Divi, the possibilities for the type of sites you can build are endless. If you want a one-page website, you can build that. If you want to launch a blog or your online portfolio, Divi can also help you imagine that.

Additionally, we have more than 300 full website layout packs for various sectors and businesses. Non-profits, blue-collar businesses, or even web design agencies can all use Divi to build fully featured websites without using code. Powered by more than 2,000 individual page layouts and counting, no matter what the purpose of your website is, Divi has a place in your web design toolkit.

Other features include:

Divi Builder for visual and backend page building
300+ full website layout packs
2,000+ page layouts
Tons of child themes and third-party designs
Heaps of free header and footer options

Pricing: Paid plans start at $89 per year

Get Divi

2. X | The Theme

X Theme is one of the all-time best sellers at ThemeForest, coming in with over 200,000 sales and a 4.8-star rating.

It comes with the Cornerstone page builder and tons of standard and expanded website demos across various verticals, such as churches, restaurants, and spas. No matter the industry you’re in, X Theme has a website demo that you can install, modify and use on your site, without having to learn a line of code.

X Theme also uses the WordPress customizer for easy real-time editing. Additionally, you’ll also get custom shortcodes and various header/menu layouts.

Other features include:

Proprietary Cornerstone visual, frontend builder
15+ full site demos
30+ additional premium plugins
Four unique shop designs
Responsive styling and controls
Native slider builder

Pricing: $138 per year

Get X | The Theme

3. Bridge

Bridge is one of the best multipurpose WordPress themes for those who love using the WP Bakery page builder. Deeply integrated with this builder, you have over 200 elements to build your pages and posts. Bridge has over 600 demos, so you can quickly build a website for any sector.

In addition to its vast library of demos, Bridge also has native plugins to help you enhance your site. It has a music module to connect with popular music platforms like Spotify and Soundcloud. Its native LMS module brings online learning to your website without an additional plugin needed. As a multipurpose WordPress theme, Bridge takes you further than most.

Other features include:

600+ complete website sets
200+ web design elements
24 layout concepts
7 portfolio list layouts
Build pages with Gutenberg, Elementor, or WP Bakery

Pricing: $138 per year

Get Bridge

4. Astra

Proclaimed as the most downloaded and popular WordPress theme of all time, Astra balances its free and pro feature set very well. Astra has over 200 website templates available for a variety of sectors. Designers, bloggers, small businesses, and others can easily find a free – or premium – Astra website template to begin building their website.

Astra is performance-focused, so your site will perform well for visitors and search engines. You can build custom headers, footers, page templates, and more with its native builder. Alternatively, you can use page builder plugins like Elementor and Beaver Builder to build your website.

Other features include:

Gutenberg compatible
Header Footer Builder
Multiple blog post layout options
WooCommerce integration and customizations
Integrates with LifterLMS and LearnDash

Pricing: Free, Paid plans start at $59 per year

Get Astra

5. GeneratePress

With a focus on performance and an excellent working relationship with the Block Editor, GeneratePress is the best multipurpose WordPress theme for those who want to build a supercharged website. While it may not have many fancy modules, it emphasizes accessibility, clean code, and usability. GeneratePress has a site library where you can find several professionally designed starter sites. Whether you’re looking to build a business website, blog, or online store, GeneratePress can help you build all of the above.

Other features include:

Works well with Gutenberg, Beaver Builder, and Elementor
Block-based Theme Builder
Integration with WooCommerce
Extensive library of professionally designed websites
Multiple menu and navigation controls including off-canvas, secondary navigation and sticky options

Pricing: Free, Paid plans start at $59 per year

Get GeneratePress

6. Genesis Pro

Another theme that leans into the Block Editor is Genesis Pro. This multipurpose theme makes it simple to create and use content quickly. Equipped with prebuilt sections, custom page layouts, and more, you can build any website with the Block Editor and Genesis Pro. While it does have a free version, the Genesis framework, Genesis Pro, gives you more power and guidance. It’s an enhancement to WordPress’ Block Editor, allowing you to speed up your design workflow while adhering to clean coding standards. If these aspects of web design are essential to you and your business, Genesis Pro is one of the best multipurpose WordPress themes for you.

Key Features:

15+ optimized blocks for the Block Editor
50+ pre-built, full-page layouts
130+ pre-built sections
Premium block library through Genesis Blocks plugin
Advanced block fields

Pricing: $360 per year

Get Genesis Pro

7. Hello Elementor

Hello Elementor is a free multipurpose WordPress theme that works perfectly with the page builder Elementor. If you’re looking to keep costs low for your next WordPress project, you can use Hello Elementor with the free version of the page builder and still build a unique and feature-rich website for your needs. Powered by Elementor, out of the box, you receive more than 100 widgets that you can use on your pages and posts. It is also a lightweight WordPress theme, so you don’t need to worry about page speeds as you build your site. By upgrading, you’ll get access to Elementor’s kit library, which has more than 100 ready-made designs for any business, project, or site you’d like to create.

Other features include:

100+ ready-made designs and website kits
Drag-and-drop visual editor
WooCommerce Builder
Loop builder for custom post types
Global fonts, colors, and CSS

Pricing: Free, Paid plans start at $59 per year

Get Hello Elementor

8. Ultra

Themify’s Ultra is a powerful multipurpose theme that makes it easy to customize every aspect of your site. It ships with several “skins” that help you quickly create a website for niches like restaurants, weddings, fitness, lawyers, and more. Ultra comes with preset typography that you can use for your site. Alternatively, you can also choose from over 600 Google Fonts. You can create your own color palette that can then be used globally throughout your site. Regardless of your industry, website requirements, or branding, you can use Ultra to build the site of your dreams easily and efficiently.

Other features include:

60+ pre-designed layouts
30+ design skins and demo sites
17 header/page styles
5 single post layouts
Themify Builder for drag-and-drop page building

Pricing: Free, Paid plans start at $59

Get Ultra

9. Avada

With over 880,000 sales, Avada is the #1 selling theme of all time on ThemeForest (among all themes, not just multipurpose themes). It ships with many demos, making it a “Swiss army knife” of WordPress themes. Avada comes with several builders for various site functions. There is the Header and Footer Builder, which is self-explanatory. It also has a native popup and form builder, eliminating the need to add additional plugins to your site. Having these tools integrated into your WordPress theme makes Avada one of the best multipurpose themes available on the ThemeForest marketplace for people who want more control and customization in their WordPress theme.

Other features include:

90 pre-built websites
120+ design and layout elements
Avada WooCommerce Builder
Visual Mega Menu Builder
6 premium plugins included

Pricing: $138 per year

Get Avada

10. Flatsome

Flatsome is one of the best multipurpose WordPress themes for eCommerce. While many of the themes on our list are integrated with WooCommerce, Flatsome focuses on online selling. Yet, you can build a capable website without a store with this theme. Flatsome is mobile and speed optimized, so your WooCommerce store will perform well for your users and search engines. Flatsomes UX Builder is 100% compatible with the Block Editor. It is a live page builder with an extensive element library. You can build any online store with Flatsome, but you can also build any site with this theme.

Other features include:

300+ pre-defined layouts and sections
Drag and drop header builder
Live visual page builder
Multiple product grid and portfolio layouts and styles
Built-in slider and banner system

Pricing: $118 per year

Get Flatsome

11. The7

Trusted by more than 280,000 users, the7 may be the last on our list, but it is certainly a contender as one of the best multipurpose WordPress themes available today. It integrates deeply with Elementor, extending its widget library, theme builder, and WooCommerce editor. This gives you greater control over all aspects of your site. The7 also has an extensive library of demo sites, so you can quickly and efficiently build any site you need. This theme has also created several custom post types like testimonials, portfolios, teams, etc., and has corresponding widgets to showcase them on your site. If you want to amp up the power of the Elementor page builder plugin, The7 is a great theme to use.

Other features include:

60+ demo sites
25+ content widgets
20+ WooCommerce widgets
Works well with Elementor and WP Bakery
Easy custom post-type layout builder

Pricing: $78 per year

Get The7

Multipurpose Theme Price Comparison

Here is a brief overview of the rank and price of each theme to help make your decision

ThemesPriceFree Option


🥈X | The Theme$138/year❌Visit




6Genesis Pro$360/year✔️Visit

7Hello Elementor$59/year✔️Visit





What is the Best Multipurpose WordPress Theme?

Without question, our Divi theme gives you tons of flexibility for creating multipurpose designs! And it is a great choice for newbies and professionals alike. For another epic live building experience, you can count on X The Theme to make building your new site easy. Finally, consider Bridge if you’re a fan of WP Bakery and want an extensive library of demo sites to lean on.

We hope you enjoyed the list of the best multipurpose WordPress themes! As mentioned earlier, there are heaps of multipurpose themes out there nowadays, so we hope we helped you filter down the field to only the most popular and best-reviewed.

Article thumbnail image by olesia_g / 

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